There are over seven billion users who use some sort of social media platform.
It’s not only just a place to show off your photography skills – it’s now seen as a significant marketing strategy for most businesses.
There are ever-demanding components that Airbnb owners have to consider to connect to their potential guests.
Here are a few tips that might help:
Give your property a unique name
Having a unique or catchy name can bring benefits to your property standing out and how it’s seen on social media.
When searching for a name, consider what sort of personality your property represents –
- Does it have a modern feel?
- How old is the property?
- Where is it located?
Here are some of the most catchy names on Airbnb at the moment. Here.
Unique Airbnb Names
| Spacious house w/garage in great location | Cozy Private Room for Rent with Beautiful view |
| Private, amazing 1-bedroom apt in central location | Palm Springs Bungalow Hideaway |
| The Home Sweet Home | The Perfect Retreat |
| Cozy Guesthouse | The Ultimate Escape |
| Rockaway beach Villa | Charming Retreat on the Eastside |
Be more authentic
Apart from listing all the property amenities, you have the opportunity to sell the property – some ideas include sharing stories with the audience, a list of local activities and any recommendations you can think of to create the ultimate experience.
It’s also essential to promote your place rather than just a place to stay – creating property tags or hashtags that can be shared online can help attract others’ attention.
A good place to get help for is through holiday letting management. Read more.
They can help promote your Airbnb listing, whether it’s creating a unique name, writing a property description or all-around property maintenance.
Be creative on all social platforms
It’s also a good idea to promote on more than one social media platform; however, this requires thoughtful content planning.
Facebook is one of the more favourable platforms for promotion – with over 2.4 billion users – they allow you to create lengthier posts and post reviews which generate likes and shares; the demographic tends to be a more mature audience if this is what you are searching for.
Instagram is another platform that is popular among property owners.
Being a more visual platform, you need to get creative with your photo skills! Hashtags are also a key component of advertising on Instagram – try sticking to more local ones. See more.